Working with Data
Pipeline & Storage
Data on all operator’s actions in the App is being gathered and synchronized every minute with the Global Server. While major data stream goes from the location to the Global Server all of the App’s settings, location software configuration, users active online tickets and promo codes and many more is centrally distributed to locations from the Global Server.
Data is stored on the Local & Global Server. An option of switching off the local-to-global data stream, so that partner’s data can be secured and available only to him/her if it’s needed will be released in Q2 2019 . Centralized location management from the Panel will be still available.
Users data such as names, phones, emails, age etc. is being protected by our User Agreement, that is available from the PlayVR/PolygonVR App on the Player Details Screen.
Purposes
Mainly data is being collected for the purposes of operational accounting and initial analysis through data visualization, both are available from the Administrative Panel (Pivot Table & Charts).
Collection of customers data regarding their PlayVR & PolygonVR sessions such as game content preferences regarding their age, for example, allows constructing customer’s profiles.
Besides statistics especially user data is used for marketing needs – loyalty system and marketing direct mailing.
Statistics
Shifts
In the Shift section, all sales reports from locations are aggregated for managers to review.
Currently, Operational accounting is formed based on the Shift Reports. As a part of this system notification service exists, which can send business reports to emails, sales statistics to managers, KPIs to administrative personnel on locations and automatically calculated salary of operators to the staff via Slackbot.
Charts
Admin Panel has easy configurable and constantly enriching data visualization tools. Currently available Games, Tickets, Revenue, and Retention Charts have a plentiful set of filters, available time ranges & group categories for manager to get the most out of the location data and understand main trends for better business decision making.
Pivot Table
Pivot table is a Daily & Monthly Sales, Royalty and Client traffic Report in Google Spreadsheets. Integrated with Google API our accounting system is made for easy operation by location managers.
Marketing
Loyalty System
Loyalty system is a generic term for a group of integrated applications and tools which allow implementing the following:
- User registration by phone number or E-mail (or both) from the App
- Calculation of loyalty points that are transformed into promo codes
- Target issuance of promo codes for free of charge PlayVR & PolygonVR sessions
- SMS or E-mail (or both) distribution of promo and info content regarding loyalty system